Essay about Value Chain at Crocs, Inc. - 977 Words

The first impression one might have about Crocs products are that they are basically plastic looking shoes that are comfortable and readily available. Customers familiar with this product boast, like on the company website, about the company’s proprietary closed-cell resin, Crosliteâ„ ¢, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities(Company.crocs.com, 2011). There are also various comments about how the material does not slip when exposed to water and of the popularity of the shoes since their first sale in 2003(Hoyt Silverman, 2008, p.13). Over the last few years, the popularity of the shoes have dropped off and the purpose of this study is to present an†¦show more content†¦It is extremely important to note that in order for the process to work, all participants of the chain need to perform to maximize the total value added by the total chain(Barber, 2008). Looking at several factors to include financials, product sales, but most importantly, the opinion of the customer purchasing the product, the value chain at Crocs, with the exception of a few years, appeared to be a good one. The company was indeed making money and their customers were happy. Research indicate that a good value chain is one in which a sequence of participants work together as a team, each adding some component of value -- such as faster assembly, more accurate information, better customer response and service, and so forth -- to the overall process(Robbins Coulter, 2009, p.431). This is indeed what Snyder, the CEO, envisioned when he decided to develop a model focused on customer needs - when a customer need more product, they would get it(Hoyt Silverman, 2008, p.5). To that extent, he may have exhausted that strategy and over-produced products and fell into the same pattern that he saw as a competitive advantage. What my value chain would incorporate and why The important point about customers customer was not lost when trying to enact a successful valueShow MoreRelatedEssay Value Chain Management - Crocs Case Study1257 Words   |  6 PagesCrocs splashed onto the scene in 2002 with brightly colored plastic shoes that the whole family could wear. From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success can be attributed to their value chain development. Value chains exist to enhance value created at every step of the manufacturing process, from raw materials to final product disposal or reuse (â€Å"Value Chain,† n.d.). The sequence of this chain gives the customer high value for a lowRead MoreCrocs Case Study Essay1060 Words   |  5 PagesCrocs emerged in 2003, quickly growing in both scope and profitability as a result of its unique value chain management system. 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Chan Kim and Renee Mauborgne in 2004. After doing detailed research, Kim and Mouborgne found out that mostRead MoreThe Success Of Its Core Competencies3720 Words   |  15 PagesThe purpose of this report is to evaluate the reasons behind the success of Crocs through its core competencies and the analysis of our recommendations. Crocs has been a phenomenal success and there are two reasons that can be attributed to this—our Croslite technology and supply chain. By using different marketing theories such as Porter’s 5 forces and the marketing mix theories, we have uncovered the reasons why Crocs have decided to invest in these strategies. The recommendations raised in this