Essay about Value Chain at Crocs, Inc. - 977 Words

The first impression one might have about Crocs products are that they are basically plastic looking shoes that are comfortable and readily available. Customers familiar with this product boast, like on the company website, about the company’s proprietary closed-cell resin, Crosliteâ„ ¢, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities(Company.crocs.com, 2011). There are also various comments about how the material does not slip when exposed to water and of the popularity of the shoes since their first sale in 2003(Hoyt Silverman, 2008, p.13). Over the last few years, the popularity of the shoes have dropped off and the purpose of this study is to present an†¦show more content†¦It is extremely important to note that in order for the process to work, all participants of the chain need to perform to maximize the total value added by the total chain(Barber, 2008). Looking at several factors to include financials, product sales, but most importantly, the opinion of the customer purchasing the product, the value chain at Crocs, with the exception of a few years, appeared to be a good one. The company was indeed making money and their customers were happy. Research indicate that a good value chain is one in which a sequence of participants work together as a team, each adding some component of value -- such as faster assembly, more accurate information, better customer response and service, and so forth -- to the overall process(Robbins Coulter, 2009, p.431). This is indeed what Snyder, the CEO, envisioned when he decided to develop a model focused on customer needs - when a customer need more product, they would get it(Hoyt Silverman, 2008, p.5). To that extent, he may have exhausted that strategy and over-produced products and fell into the same pattern that he saw as a competitive advantage. What my value chain would incorporate and why The important point about customers customer was not lost when trying to enact a successful valueShow MoreRelatedEssay Value Chain Management - Crocs Case Study1257 Words   |  6 PagesCrocs splashed onto the scene in 2002 with brightly colored plastic shoes that the whole family could wear. From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success can be attributed to their value chain development. Value chains exist to enhance value created at every step of the manufacturing process, from raw materials to final product disposal or reuse (â€Å"Value Chain,† n.d.). The sequence of this chain gives the customer high value for a lowRead MoreCrocs Case Study Essay1060 Words   |  5 PagesCrocs emerged in 2003, quickly growing in both scope and profitability as a result of its unique value chain management system. Foregoing traditional models, Crocs quickly acquired and established a world-wide network of supply, manufacturing, production, and delivery systems. This gave Crocs the ability to minimize costs, maximize efficiency, and deliver the best value to their customers. Within this customer-focused framework, Crocs created a unique global value management system, superior inRead MoreCrocs Case Study1443 Words   |  6 PagesCrocs made a splash in 2003 when they introduced their funny looking, brightly colored, plastic clogs that the whole family could wear (Hoyt Silverman, 2008). By 2007, the company reported $847 million in revenues (von Briesen, 2009). From preschoolers to doctors, these shoes appealed to a vast array of consumers. The reason for Crocs’ success over the past few years can be attributed to their value chain strategy in which customers ultimately had the power (Robbins Coulter, 2009). Value chainsRead MoreCrocs Shoes Itself in Global Supply Chain2868 Words   |  12 PagesBy: Hanan Alzayied KMBS student-Kuwait-July2012 Crocs Shoes itself in Global Supply Chain Abstract: Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocsâ„ ¢ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocsâ„ ¢ introduced an innovative shoe made of a revolutionary material called Crosliteâ„ ¢ technology which held unique characteristics that allowed it to perform on both land and in water. TheRead MoreSupply Chain for Competitive Advantage5791 Words   |  24 PagesCROCS: REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN FOR COMPETITIVE ADVANTAGE BHOOSHAN PARIKH CBS FTMBA 2008-09 OPERATIONS MANAGEMENT TERM PAPER 3/16/2009 Case Study This paper analyses and discusses the supply chain process of Crocs Inc. in a competitive and dynamic footwear industry. The paper critically evaluates the existing supply chain of the company against its current performance and changing market conditions and explains reasons for loss of competitive advantage of the companyRead MoreCrocs Organizational Structure1788 Words   |  8 PagesRunning Head: Crocs Crocs Jess R. Vasquez Colorado State University – Global Campus ORG 500 Foundations of Effective Management Jama Bradley, Ph.D. 21 November 2009 Abstract Crocs Inc., was founded in 2002 and immediately realized success. The company had a great idea and moved quickly to capitalize upon it. Early in 2006 the company entered into its IPO, it too was a huge success. â€Å"At the height of the real estate market, in 2006, the company sold shares to the public, raising more than $200Read MoreCrocs Supply Chain Essay2025 Words   |  9 Pages1. What are Crocs core competencies? * Highly flexible supply chain * Innovative and proprietary material: crosslite * Innovative product development * Efficient manufacturing processes that allows the company to produce more than 250 styles of shoes * Global Marketing amp; Distribution; the company is selling its products in 125 countries 2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further integration intoRead MoreCrocs: A Value Chain of Success Essay1818 Words   |  8 Pagesbusiness strategy models have been designed to give customers more value with their purchases of goods or services. The value chain is the latest proven strategy model which consists of a sequence of activities that create and build value while improving an organizations positioning against its competitors (Robbins Coulter, 2012). Croc’s, Inc. an innovative retail brand footwear company started in 2003 incorporated a value chain strategy which had a dramatic effect on marketplace demands as wellRead MoreOverview of the Blue Ocean Strategy3665 Words   |  15 PagesStrategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.07 Blue Ocean Strategy A Dynamic Process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 Blue Ocean Creations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦09 Blue Ocean Strategy Build Brands†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Blue Oceans: Past, Present and Future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Mini Case Study: Crocs Incorporation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Introduction Blue Ocean Strategy (BOS) is a new concept in strategic management, introduced by Professor W. Chan Kim and Renee Mauborgne in 2004. After doing detailed research, Kim and Mouborgne found out that mostRead MoreThe Success Of Its Core Competencies3720 Words   |  15 PagesThe purpose of this report is to evaluate the reasons behind the success of Crocs through its core competencies and the analysis of our recommendations. Crocs has been a phenomenal success and there are two reasons that can be attributed to this—our Croslite technology and supply chain. By using different marketing theories such as Porter’s 5 forces and the marketing mix theories, we have uncovered the reasons why Crocs have decided to invest in these strategies. The recommendations raised in this

The Art of Michelangelo Essay - 1685 Words

His hands work quickly and delicately to complete this work of art. Every chiseled muscle would be as smooth as silk, each hair a perfect curl. Sweat dripped from his face and his heart pounded rapidly in his chest as he stepped back to see what he had created. Two years- two long years to finish this piece. What will the result be? He worried that all his work would have been for nothing. Tears swelled in his eyes as he gazed at his work. It was spectacular. The marble seemed to faintly glow in the afternoon sun. Michelangelos expressive and idealized works of art have been a major influence from his own time to ours. It was March 6, 1475, during the Italian Renaissance. It was a time when beauty and art were of great importance in†¦show more content†¦His fathers harshness led Michelangelo to feel that he could not trust many people. When he was a young boy, Michelangelos father sent him to school to learn grammar, but he did not care for it. His dream was to learn and become skilled at art. His father did not want him to go into this profession because â€Å"artists are laborers, no better than shoe makers†(Bonner, Neil. â€Å"Michelangelo Buonarroti†.Neil Bonner — Thoughts on innovation in government, IT strategy, public policy culture.). While he was at school, Michelangelo met a boy much older than himself who was friendly and kind to him. His name was Fancesco Granacci and he was learning the art of painting in the Ghirlandaios studio. Granacci urged Michelangelo to follow his own path and become an apprentice. When Michelangelo told his father of this request and his wish to be apprenticed by the Ghirlandaio brothers, his father went into a rage. Nonetheless, Michelangelo ran away and became an apprentice at the home of Domenico Ghirlandaio at the age of thirteen. He became unsatisfied with the Ghirlandaio brothers teachings because he felt that he wasnt being taught how to paint. Thus, after only two years, left to apprentice under the influence of sculptor Bertoldo di Giovanni. While he was painting in the Medici gardens, Lorenzo de Medici (also known as Lorenzo the Magnificent) himself saw Michelangelo hard at work, and invited him to come workShow MoreRelatedMichelangelo s Influence On Art1455 Words   |  6 PagesMichelangelo was influenced by many different factors, including religious views and other philosophies that were actively practiced in the 15th century. Neo-Platonism was among the philosophies that had a profound influence during the Renaissance. The Neo-Platonic thought s tates that the universe is structured with God at the top, and everything else leading up to God in a series of steps underneath him. Buonarroti was a very religious person, who believed that all art and even his artistic skillsRead MoreMichelangelo Buenarroti: A Renaissance Man Essay891 Words   |  4 Pagesthese men was Michelangelo Buenarroti. Michelangelo was a world-wide known painter, sculptor, architect, and poet, who was of great Importance and had a great impact on our modern day culture. On March 6th, 1475 Leonardo di Buonarrota and Francesca Neri had their second out of five sons in the small village of Caprese, Italy. They named him Michelangelo di Lodovivo Buonarroti Simoni. But soon after being birthed Michelangelo moved to Florence, Italy with his family. As Michelangelo grew up, hisRead MoreDelacroix Of The Renaissance Period702 Words   |  3 Pagesartist Michelangelo. He studied his work closely, reveling in his study of figures as well as the life, and death, he portrayed on canvas. During the later stages of Eugene Delacroix’s life he was commissioned by the government of France to paint enormous paintings on ceilings of buildings, which made him feel a closeness with the late Michelangelo. It’s said that his intensity rivaled that of Michelangelo as well. Delacroix went so far as to create a portrait painting titled ‘Michelangelo in HisRead MoreMichelangelo Pieta Essay1407 Words   |  6 PagesMichelangelo’s Pieta Michelangelo once said, â€Å"The true work of art is but a shadow of the divine perfection.† These words have uttered in my mind over and over again, as I read them; a man with such talent and grace in his work giving glory to a higher being, whose work is more divine than we can ever imagine. A work of perfection is hard to come by in the lives of mere men, but Michelangelo’s Pieta was so close to perfection that the images in which the sculpture portrays almost comes to life.Read More Michelangelo Buonarroti Essay713 Words   |  3 Pages Michelangelo Buonarroti nbsp;nbsp;nbsp;nbsp;nbsp;Michelangelo di Lodovico Buonarroti Simoni, was a very influential man of his time and of all time. Michelangelo was born on March 6, 1475, in a small village a part of the Florentine territory known as Caprese. His father originally did not support his artistic ability, but just a while after Michelangelo’s 13th birthday, his father allowed him to be an apprentice for a famous painter, Domenico Ghirlandaio. Unfortunately there was some conflictRead More Michelangelo1 Essay909 Words   |  4 PagesMichelangelo1 Michelangelo is one of the greatest creators in the history of art. Most people recognize the genius for his beautiful sculpture David and his breathtaking paintings on the walls and ceiling of the Sistine chapel. However, along with his sculptures and paintings, Michelangelo was an accomplished poet and architect; which is a reflection of his amazing creative ability. Michelangelo was born on March 6, 1475, in a small Italian city, Caprese, but he spent a large portionRead MoreMichelangelo vs. Leonardo Da Vinci Essay1481 Words   |  6 PagesMichelangelo vs. Leonardo da Vinci ART 101 Art Appreciation August 15, 2011 The works of Leonardo Da Vinci and Michelangelo influenced the art of the 16th century in Italy and Europe in many ways. Three of Michelangelo’s works such as: The Last Judgment, Pieta, and David were great works during his time. Leonardo da Vinci also contributed great works to the 15st century such as: The Last Supper, St. James in the Wilderness, and The Mona Lisa. Although there were some similarities in LeonardoRead MoreMichaelangelos Magic Hands975 Words   |  4 PagesMichelangelo’s Magic Hands Michelangelo was the greatest artist of the Renaissance Era. He was very diverse he was a sculptor, painter and was a great architect. His painting in the Sistine Chapel was incomparable, his sculptor of David is a masterpiece, and his building of St Peters is iconic. Without these masterful art pieces Art would not be where it is today. Being able be an amazing painter, sculptor, and architect proves how Michelangelo was the greatest artist of the Renaissance Era. NowRead MoreRenaissance Italian Art : Art And Art Of The Renaissance1572 Words   |  7 Pagescultural movement that had an enormous impact in Europe during the early modern period. The Renaissance’s influenced politics, science, literature, art, philosophy, religion, music, and other aspects. Around the 13th century in Italy started the Renaissance’s art influence. Leonardo da Vinci, was known as the Renaissance man, because of his art masterpieces and his studies in other fields during this time. Italy wasn’t a political concept in the early modern period. It was separated into smallerRead MoreEssay on Michelangelo and Renaissance Religion1148 Words   |  5 PagesMichelangelo and Renaissance Religion Michelangelo Buonarroti lived in a time when the medieval aspects of Christianity were overwhelmed by the upheaval of the Reformation. His art portrays this change in religious philosophy by discerning the major trends and objectives of the Renaissance. His works show us...the changing world around him (Richmond 4). In addition, Michelangelo seriously impacted generations of artists to come. The Renaissance was a rebirth that led to new ways

Investigating The Impact Of Social Media †Myassignmenthelp.Com

Question: Discuss About The Investigating The Impact Of Social Media? Answer: Introducation Social media marketing is one of the recent topics that are discussed among researchers with great consideration. It is one of those platforms that connect businesses with the customers, suppliers, business colleagues and with dealers in digital manner. The informations shared can be in the form of pictures, messages, activities, promotions, etc. Managers in todays business use this tool to ascertain selling of products with brand recognition and perform its distribution with ease(Claywell, n.d.). The reason to implement social media marketing has arise so much that business without it cannot be developed and diversified in growth oriented way. There are many social networking sites that assist marketing like Google+, Facebook, Twitter, LinkedIn, etc. On the other hand customers who are connected with social Medias are more benefitted as they get to choose products from a wider market and with getting fair comparisons of it. Social Medias continues to evolve and develop which is why more customers are getting attached to it and to understand consumers behaviour is the major task of marketers(Popova, n.d.). This research paper will make a brief study about the influence that social media marketing has on customers while making an analysis of it with suitable examples. Field Of Research How the social media marketing influences consumer behaviour? is the topic for the critical literature review. As discussed by Amir and Fakete in their research paper, which is also an internal secondary source used, social network influences people through multifaceted interpersonal affects(Fakete, 2017). Advertisements through social networking provide an opportunity for customers to change their perceptions regarding products while creating a network of communiqu. The traditional model of marketing has changed to social media marketing as shown in the below figure. Social media helps consumers gain informations from their peers which makes challenging for the companies to substantiate huge investments. Figure: Communication model Source: (Fakete, 2017) Social media marketing has shifted consumers behaviour in their favour and made a substantial increase in their demand and discriminating attitude towards buying products. It had not only built an influencing approach of consumers towards targeted market, but also created a horizontal way of product creation and delivery. If the marketing agencies or companies provide consumers with the products of their interest, consumers would likely prefer opting for those companies and to make fair comparisons of companies, consumers shares informations from social Medias(Claywell, n.d.). Organisations and retailers nowadays know factors that affect consumers outlook and purpose since consumers responds to current and successful brands. Thus, more organisations and marketers are getting engaged with social Medias and incorporate digital modernization into their systems in order to get linked with customers(Elison, 2007). The firms also have to face potential challenges at this age of social commerce. In the world where social media plays a significant role, the capability of generating and controlling of consumers insight along with managing brand reputation in competitive marketing environment have become tough for marketers. Thus, power on consumers side seems favourable with the implementation of social networking in todays buying and selling trend of market. External Secondary Sources According to Smith, the recent trend of fashion in automobile industry had made car companies take a new look according to consumers perspective of getting new technology each day(Smith, 2016). It becomes necessary for the car manufactures to align with customers demands that can be easily done with the help of social networking. In 2015, study made by Polk Automotive suggested that 88% of millennial utilised social networking and internet while comparing brands available in cars and their specialities. Since consumers are more influenced by social media than any other mode, heading to car showrooms turned out only to be investing substance of time by car companies. In the article, Smith has given a clean picture about consumers preference for social media marketing by making research of their viewpoints in car selection. Most of consumers choice was made due to visibility of their preferred brand in social media sites like Tesla, Ferrari, and Porsche. Although these cars were recogn ised as luxury brand and out of their reach, they likely wished for their consideration about those cars. While making the brands recognisable, social networking also helped in creating attentiveness of buyers while manoeuvring their purchase decisions. Therefore this article proved an important example in understanding the affect social media marketing has on consumers buying behaviour in cars. Author: John F. Fotis The effect of social media marketing has influenced the consumers choice of holidaying also. According to Fotis, Social Medias facilitates peoples expressions and ideas along with recognising their personal thoughts and opinions. Many holiday packaging companies assists consumers in making their choice of plans while giving them favourable and comparable budgets. Here social Media marketing becomes significant for buyers as unnecessary time constraints are removed as compared to traditional ways of communication along with providing online tools to share multimedia contents. Easy to use websites have been created in recent years which claims that more than 1.3 billion users actively uses social networks before planning a holiday where more than 50% utilises online website to plan for them. Many tourism guides are reviewed by people digitally after returning back from tours which further helps in search processes made by others. Websites like TripAdvisor is one of the leading tourism sites which serves more than 260 million users per month and advises about their plans around the globe. Other behavioural changes which have been recognised in consumers behaviour are their change in lifestyle and values. Nowadays consumers prefer shorter leisure time and giving value monetarily while planning a new endeavour. While others who can spend more may wish to get luxurious trip with or without extending travelling time. Whatever the case may be, web searches always have proved beneficial for them. Many academic learning focuses on utilisation of social media during the research period of travel process(Ray, 2017). In literature researchers have given an insight and attempted to provide overall force that social media marketing has during three stage of travel process. During the approaching stage, social Medias proved to be trustworthy source of information which is used by consumers to attain knowledge about their preferred destination. In second stage, social websites help in making plans and executions while giving budgets and rational picture of their planned travelling. And in the third stage i.e. after the completion of trip, the sharing of views and experiences met during the travelling stage is done which ultimately helps in assisting others who are still planning. Therefore the overall process is responsible to great extent in changing the behaviour of travellers who are planning to have a tour. Authors: Kavitha Venkatachari and Aziz German Wala The research made on an aircraft industry relating affects of social media marketing on consumers is based on objective about finding out how the media marketers control the activities of airline industries while analysing the ways in which consumers makes preferences during selection of their style of transport. The success of social media marketing can be seen easily by all airline industries as it provides detailed informations to consumers while accessing interaction between them. Jet Airways is one of the leading airline industries who have made a survey in which consumers behaviour can be judged after getting connected with them through social Medias. Social media sites not only provide customers with direct purchasing of products but also offer various promotions and gains. In this competitive market, in order to gain competition, airline companies provides discounts and offers which can be informed to customers within the help of social medias. This informations shared can af fect the consumers behaviour while selecting the company that gives maximum benefits to them(Parker, 2006). Thus while gaining insight about customers demands in cost reductive manner, the effectiveness of companies marketing strategy is maximised. Companies also benefits by selling reservations which comes closer to deadlines by approaching to customers via emails and telephoning along with giving advertisements in social Medias. The analysis made by the company shows that people considered price more than quality here and considered social media sites to make comparisons among different available airline agencies. Therefore, from the research made by Venkatachari and Aziz can provide an evidence which shows how consumers behaviour is affected with social medias while selecting airline company for their travelling. Authors: Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito and Rahul Singh Engaging and interacting with customers is been created by social medias which had brought a new era for brands and companies. The expansion of marketing channels provides immense opportunities to the companies by reaching its consumers in a speedy way. The only challenges that is faced by marketers of branded products while managing brand is difficulties in measuring the force of social Medias activities i.e. good and bad comments made by users. Positive comment enhances the markets while negative makes an unfavourable effect (Godey et al, 2016). According to the authors of the journal, the effect of social media marketing on consumers buying behaviour in luxury and branded products is not limited to product awareness only but also creates brand loyalty and word of mouth feature in it. The objective of this journal is to measure the relation between social media marketing endeavour and behaviour of customers towards branded items. Social Medias has changed the content creation of br ands, distribution processes and consumers choice by giving substantial alterations to brand images and presentation techniques that could attract buyers toward it. Famous brand like Louis Vuitton and Catwalk posts videos in social Medias like You Tube and Facebook while making huge number of fans around the globe. Many luxury brands like Burberry, Amazon, Wal-Mart, etc. have created their own online shopping sites that offer 24 hours service to customers. Comments and critiques made by celebrities and renowned person make customers get attached to those online websites and thus increase sales from social sites(Rohampton, 2017). From the journal, it can be ascertained that without social media marketing availability of luxury and recognised brand products would not have been easier. The behaviour of using ordinary products by consumers has changed immensely in recent years and seems to increase with the increase of social sites of branded products(Lumen, n.d.). Author: Holly Paquette According to Paquette, Social medias have increased the rates of viral advertising which provides more informations to end users(Paquette, 2013). For example, a student seeking a diploma course for any subject likes engineering or science stream can easily search from social sites about available course materials or universities those are suitable. On the other hand, financial banks nowadays are becoming very supportive for students seeking to learn and are ready to provide bank loans for higher studies(Sen, 2017). Students posting their requirements in social Medias can be approached by banks or financial institutions. Thus, the scope of solving financial problem for enhanced learning is solved and customer, here student, can apply for further studies which was not possible earlier. Online advertising not only helps in sales of products but customer services also. Since critiques are made on social websites, online services are largely used by consumers nowadays as they get quick response from it as compared to traditional methods of registering complaints. On the other hand companies get benefitted by reaching to the customers who otherwise have been difficult to reach. Thus viral communication gives marketers a scope of licensing itself through a delivery of message while making close and personalised manner of communicating targeted consumers. Studies have also found that making short interactions with customers through electronic modes have always helped them in gaining their advices for enhancements in services(Chu, 2009). For example any problem which is been faced continuously by customer can be bought into notice and any suggestions for improvement in those areas can be made. If the company responses positively, customers will surely give higher ratings and also may make suggestions to others for using that company(Creative Commons , n.d.). Conclusion After reviewing several articles, journals, books and newspapers, it can be said that affect social media marketing has on customers is immense and in present world social networking is inevitable part in marketing business. The influence that social media has on consumers have been both positive and negative. If customers are satisfied with the marketing agencies, the results become positive. On the other hand any negative comment can provide adverse affect over marketer and may be forced to eliminate itself socially. Brand recognition along with product awareness is prime feature that is carried through social networking markets and to obtain available informations is advantage obtained by consumers. Thus both ends get equally benefitted and are reliable on each other(FOTIS, 2015). Consumers behaviour which is affected while buying or selecting product or services makes marketing strategies of organisations accounting to it. While organisations make marketing strategies that could easily attract its consumers. Therefore on concluding note it can be said that both customers and social media marketers behaviours depend on each other while affecting both buying and selling capabilities. References Chu, S.C., 2009. Determinants of Consumer management in Electronic Word-of-Mouth in Social Networking Sites. [Online] Available at: https://repositories.lib.utexas.edu/bitstream/handle/2152/6585/chus00644.pdf [Accessed 19 September 2017]. Claywell, C.R., n.d. Advantages and Disadvantages of Social Networking. [Online] Available at: https://socialnetworking.lovetoknow.com/Advantages_and_Disadvantages_of_Social_Networking [Accessed 20 September 2017]. Creative Commons , n.d. Factors That Influence Consumers Buying Behavior. [Online] Available at: https://open.lib.umn.edu/principlesmarketing/chapter/3-1-factors-that-influence-consumers-buying-behavior/ [Accessed 19 September 2017]. Elison, D.M.B.a.N.B., 2007. Social Network Sites: Definition, History, and Scholarship. [Online] Available at: https://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full [Accessed 20 September 2017]. Fakete, S.A.a.M., 2017. SHORT COMMUNICATION: THE EFFECT OF SOCIAL MEDIA ON CUSTOMER BEHAVIOUR AND FIRMS ACTIVITIES. [Online] Available at: https://real.mtak.hu/40613/7/222_Management_and_Organization-Pearson-2017j%C3%BAn08-DOI_CrossRef-2017j%C3%BAn13f.pdf [Accessed 19 September 2017]. FOTIS, J.N., 2015. THE USE OF SOCIAL MEDIA AND ITS IMPACTS ON CONSUMER BEHAVIOUR: THE CONTEXT OF HOLIDAY TRAVEL. [Online] Available at: https://eprints.bournemouth.ac.uk/22506/1/JOHN%20FOTIS%20-%20PhD.pdf [Accessed 19 September 2017]. Godey, B., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. [Online] Available at: https://www.researchgate.net/profile/Joonas_Rokka2/publication/304493675_Social_media_marketing_efforts_of_luxury_brands_Influence_on_brand_equity_and_consumer_behavior/links/577a4ba508aec3b743356345/Social-media-marketing-efforts-of-luxury-brands-Influen [Accessed 19 September 2017]. Lumen, n.d. Theory of Consumer Choice. [Online] Available at: https://courses.lumenlearning.com/boundless-economics/chapter/theory-of-consumer-choice/ [Accessed 19 September 2017]. Paquette, H., 2013. Social Media as a Marketing Tool: A Literature Review. [Online] Available at: https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001context=tmd_major_papers [Accessed 19 September 2017]. Parker, A., 2006. Public auditing, Perceptions and Behaviours towards Cabin Safety Communications. [Online] Available at: https://www.atsb.gov.au/media/32927/b20040238.pdf [Accessed 19 September 2017]. Popova, D., n.d. THE GOOD AND BAD OF SOCIAL NETWORKS. [Online] Available at: https://research.bfu.bg:8080/jspui/bitstream/123456789/86/1/BFU_2011_T_XXV_Popova.pdf [Accessed 20 September 2017]. Ray, L., 2017. How Does Social Media Influence the Buying Behavior of Consumers. [Online] Available at: https://smallbusiness.chron.com/social-media-influence-buying-behavior-consumers-61504.html [Accessed 19 September 2017]. Rohampton, J., 2017. How Does Social Media Influence Millennials' Shopping Decisions? [Online] Available at: https://www.forbes.com/sites/jimmyrohampton/2017/05/03/does-social-media-influence-millennials-shopping-decisions/#64daffb4cf3a [Accessed 19 September 2017]. Sen, S.K., 2017. Seeking education loan to study abroad? Heres what you should know. [Online] Available at: https://www.moneycontrol.com/news/business/personal-finance-business/seeking-education-loan-to-study-abroad-heres-what-you-should-know-2354881.html [Accessed 19 September 2017]. Smith, K., 2016. Cars and Millennials: Investigating the Impact of Social Media. [Online] Available at: https://www.brandwatch.com/blog/millennials-cars-investigating-the-impact-of-social-on-sales/ [Accessed 19 September 2017]. Wala, K.V.a.A.G., 2014. Social Media Marketing: A Case Study on Jet Airways. [Online] Available at: https://www.bvimsr.com/documents/publication/2012V4N2/12.pdf [Accessed 19 September 2017].