Service Dominant Logic and Future Marketing Essay

Service Dominant Logic and Future Marketing - Essay Example The service-dominant logic of marketing Service-dominant logic is a highly successful marketing approach that elucidates that the traditional products-oriented approach for marketing needs to be replaced by a service-dominant one. At the very heart of service-dominant logic is the concept that the customer doesn’t want or expect a product, but the service that the product offers to him. It has emerged to be a new paradigm shift in marketing approach as it emphasizes the necessity to interact with customers to provide the service and also that customer is not the ‘consumer of value’ but a ‘co-creator of values’ (Ardagna, Mecella and Yang, 2009, p. 654). The major difference between the two approaches is that the traditional approach gives greater emphasis on tangible resources whereas service-dominant logic gives emphasis on intangible resources. Ballantyne and Varey (2008) found that customers appraised the value of goods they purchase in use. While c ustomers buy certain products, the exchange value determination is provisional upon later experience of customers about the goods. Customers determine the value in terms of how and what they value-in-use of the goods. According to the traditional product-oriented marketing approach, marketers offer products in different size, volume, features, configuration, benefits etc and that the customers appraise the value of goods purely in terms of goods in these different attributes. Vargo and Lusch (2004) stressed that goods are service appliances because customers find values when goods are in-use and therefore service is the dominant logic for marketing. The logic behind service-dominant logic of marketin

It Is Important to Identify and Meet the Individual Needs of Learners Research Paper

It Is Important to Identify and Meet the Individual Needs of Learners - Research Paper Example As a teacher, planning is one of the very essential roles as it helps in directing or guiding me in delivering. My planning depends on the various individual needs identified; that prompt me to apply the necessary teaching strategy. This dependency is due to my requirement to ensure that these needs of my students are all properly attended to within my planning. Without this planning, it would be difficult to meet the individual needs of every of my students, and many of them might not follow in line with the curriculum. Therefore, it may result in dissatisfaction and/or de-motivation to the students and me as the students would feel not well catered for and I may feel I have underperformed in my teaching role as a planner. Also, it is a part of my teaching responsibility to allow the involvement of learners in the planning of assessments. Since learners are not to be subjected to surprise tests, I always involve them in the planning process while giving them chances to make their su ggestions. This way, they may not feel put in overwhelming situations. Furthermore, they will have a feeling of a sense of ownership. That way, the planning process can meet every learner’s individual need, by the consideration of different resources that enhance effective and fair test. It is the responsibility of a teacher that requires me to implement/deliver teaching according to design and plan while including diversity and equality promotion. It is essential for educators to recognize the influence of culture on learning.